A well-optimized backend can transform your business and your life. Here's the thing, many of us are so focused on the front-end of our business that we forget about the magic happening behind the scenes.

With the right systems and automations in place, and a little help from moi, you could cut that never-ending to-do list in half. Imagine finally having time to go on (a work-free) vacation or work on that cool template shop you’ve been dreaming about. Just saying.

I believe you you can have it all - minus the burnout. 

Helping you step out of the depths of endless admin so you can spend more of your time designing cool stuff. 

Helping you streamline your backend, so your clients feel taken care of every step of the way 

And here I am now – helping the coolest designers streamline their backend so they can offer their clients an experience as awesome as their work, all while still having the time to live their life and follow their passions. Pretty cool, right? ;)


And here's the story of how I got here. ;) Back in 2021, my family and I moved from Germany to Tunisia when I was 16, and let's just say I felt a tiny bit (okay, very) lost. I quickly realized the whole school system wasn't for me, and so I decided to finish my German education online. But to pay for it, I needed to get a job online—which, as a 16-year-old with no experience, was ROUGH.

A few months passed when I stumbled over a TikTok about starting a business as a virtual assistant. Curious, I went down a very deep rabbit hole of research and decided to give it a try.

It wasn't as easy as I thought (of course), but what started as a way to pay for my studies, slowly turned into me realizing I wanted to do this business thing full-time. 

Listen, like a lot of us, I never liked the idea of working 9-5, five days a week, with a set number of days off. I HATED the mere thought of it—I just didn’t know there was another option. Until there was. 


I'm Habiba - Lip palm addict, in an unpaid partnership with the color green and a big fantasy book enthusiast

Services

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My services are tailored for brand and web designers who love the creative work they do, and are looking for a way to continue serving their clients - minus the burnout and endless admin. 

So your clients are taken care of (VERY WELL), while you still get to pour into your own cup. 

Let's optimize your backend-

- Sarah, Owner of Swell Design

It has been such a seamless process, even from the first week. I often tell clients that at the end of the day, of course I am going to deliver the work I am promising, but equally as important to me is creating an enjoyable experience so that they feel truly cared for by me/my team. You have done a great job of keeping the ''Swell Design'' voice and kindness and I am so thankful that you are part of Swell!

I've said it often, but always happy to say it again, I can't thank you enough for the work you do.

habiba maria
va to cool designers like yourself

Streamlining the backend, so you can be creative. 

My faith is at the heart of everything I do. I dedicate time to learning and growing in Islam, and it guides both my personal and professional life.

Always striving to live a life centered around Islam

If you ever see me crying in silence while watching a movie, in an attempt to hide it from my younger siblings, you saw nothing. 

gets very a bit emotional watching children's movies

I enjoy learning new things, whether that’d be languages, about my religion (Islam), nutrition, brain health, or business related. To some degree it’s for self-improvement - but truthfully I’m just a nerd. 

Core value: continuous learning

About me

Lip balms to be specific. Or what my friends would claim ''a serious addiction''. don't listen to them though. ;)

Slight obsession with
lip products

No, seriously, I could read a 400 page fanatsy book in two days but can't finish a non-fictional book for the life of me (working on it). 

Fantasy book fanatic since elementary school

Inquire now

Cultivating a space for your creative business to bloom.